To be able to carry out a certain project or endeavor, an individual or group of individuals-usually in organizations-need funds. Needless to say, funds are the lifeblood or any organization for without it, no project shall be carried out.

As defined, fundraising refers to the process of soliciting or gathering money or other incentives and gifts in kind by the party requesting for it. These parties usually include individuals, businesses, charitable foundations, and governmental agencies that request donations and assistance from other organizations to be able to carry out a project for a cause.

Although fundraising is commonly known as the collaborative effort in gathering funds for and by not-for-profit organizations, it is also referred to as an identification or solicitation of investors in the form of capital for most for-profit businesses.

Basically, there are two special types of fundraising. These two types are categorized outside the scope of ongoing or episodic methods from a wide range of sources. The first is the Capital Campaign-that is a multi-year fundraising campaign underlying a particular goal like funding a new building, raising funds for a particular operation or project and by means of increasing a particular asset.

The second is the Planned Giving, which most non-profits now enjoy. This type allows a donor to give a gift at the time of his or her death or suddenly endow a large present or donation while receiving income during the donor's life.

Experts say that a brilliant fundraising strategy should involve a balance of various techniques and sources. Aside from developing these strategies, establishing an unrestricted or uninhibited ongoing funding is a must to ensure that the organization continues to obtain funds for the future.

THE FUNDAMENTALS OF FUNDRAISING

Today, various fundraising efforts are being transacted all over the world. These fundraising efforts exerted by various organizations-usually organized on a local, national, and global basis-continue to become more innovative because of the growing competition amongst different groups.

If you're planning to raise funds for your organization, it is a must that you familiarize yourself where are the possible sources of funds may come from. Funds may usually come from:

- Rich and prominent individuals who are capable of funding for nonprofit organizations.

- Corporations that promote have socio-civic responsibility in order to get exposure by supporting various projects and campaigns.

- Local and state governments that are willing to fund for projects that will that benefit their constituents like social service programs, cultural resources, and educational opportunities.

- Federated funds, which are usually available only to well-established nonprofit organizations, can also be a stable source of funds.

- Various foundations that are willing to give grants and substantial funds. These may include Private Foundations, Corporate Foundations, Community Foundations and Family Foundations.


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